![]() ![]() The line that gets called out the most is this one: “This connector is a modern connector for the next decade.” Apple stuck to its guns on that one – and actually tacked on an extra year to the initial roadmap. Rewatching Schiller’s introduction of the Lightning connector in 2023 is fascinating, especially on the eve of the iPhone 15 ending the Lightning era once and for all. Now, whenever you jump in your car, plug in iPhone 5, and you can charge and listen to your music as you go. So a typical example for this might be in your car where you have an iPod connection kit. You can plug your 30-pin cable into it, and it into your iPhone 5. Schiller also focused on the different accessories and dongles Apple would go on to sell to help ease the transition from 30-in to Lightning.īut what about all the devices and speakers and connectors you have now that you already have that use a 30-pin connector? Well, we’re creating a bunch of accessories to help you with that. We have great partners working with us, partners like Bose, JBL, Bowers and Wilkins, Bang and Olufsen, and many more. We’re working with accessory makers to have them integrate lightning connectors into products you may choose to buy, for example, this holiday season. That’s a huge difference in the world’s thinnest smartphone. And best of all for the engineering team to make a product like this, it’s 80% smaller. It’s more durable and much easier to use because now you can plug it in either direction. It’s adaptive to what those signals need to be for the different accessories you might plug into. This connector is a modern connector for the next decade. So now we have Thunderbolt and Lightning in our connector strategy. ![]() So a lot has changed, and it‘s time for the connector to evolve. And best of all, with iCloud, we can download all our content wirelessly and even back up to the cloud. We use Wi-Fi … to AirPlay to our TV or to our stereo. We use Bluetooth now to connect to speakers and headphones and car systems. So many of the things we used to do over the wire, we now do wirelessly. But so much has changed since we first created that 30-pin connector. The iPhone from its start has used the iPod 30-pin connector, which we launched originally in 2003, and it served us well for almost a decade. During the event, Schiller explained the transition like this: Apple knew that it would face blowback for changing the iPhone’s connector type, but it tried its best to focus on the positives. ![]()
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